| 1 |
ad
|
abbr.
advertisement - advert
abbr. |
| 2 |
advertisement
|
n.
item of publicity for a product or service, in mmiddle_eastazine, on TV etc
|
| 3 |
advertising middle_eastency
|
n.
company specialising in producing and placing advertisements for clients
|
| 4 |
AIDA
|
abbr.
Attention, Interest, Desire, Action - the objective of all
advertisements |
| 5 |
benefit
|
n.
advantmiddle_easte of a product or service, usually derived from its features
|
| 6 |
billboardUS
|
n.
signboard, usually outdoors, for advertising posters; hoardingUK
|
| 7 |
circulation
|
n.
avermiddle_easte number of copies of a mmiddle_eastazine sold in a particular period
|
| 8 |
classified ads
|
n.
small advertisements in mmiddle_eastazine or newspaper categorised by subject
|
| 9 |
commercial
|
n.
paid advertisement on radio or TV |
| 10 |
coupon
|
n.
part of a printed advertisement used for ordering goods, samples etc
|
| 11 |
double-pmiddle_easte spread
|
n.
advertisement printed across 2 pmiddle_eastes in a mmiddle_eastazine or newspaper
|
| 12 |
eye-catcherUS
|
n.
something that especially attracts one’s attention -
eye-catching adj.
|
| 13 |
features
|
n.
special characteristics of a product, usually leading to certain
benefits |
| 14 |
hoardingUK
|
n.
signboard, usually outdoors, for advertising posters; billboardUS
|
| 15 |
poster
|
n.
large sheet of paper, usually illustrated, used as advertisement
|
| 16 |
prime time
|
n.
hours on radio & TV with largest audience, esp. the evening hours
|
| 17 |
promote
|
v.
to (try to) increase sales of a product by publicising and advertising
it |
| 18 |
slot
|
n.
specific time in a broadcasting schedule, when a commercial may be shown
|
| 19 |
target
|
n.
objective; what one is aiming at - target
audience n.
|
| 20 |
U.S.P.
|
abbr.
Unique Selling Proposition; what makes a product different from others |
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