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Search results in category Marketing
Creating the Perfect Tagline
by Allison Nazarian in ALL
Theyre everywhere! Were literally inundated with them day and night. No matter where we are, we cant escape them. Yes, were talking about the ubiquitous, omnipresent TAGLINE!You can pretend to ignore them, that youre impervious to the
How to Be Noticed and Influence Business
by Bette Daoust, Ph.D. in ALL
What do you need to put into the media arsenal?A media arsenal is a set of tools that will be an aid in creating a marketing campaign. There are many tools that you can put into your tool chest and like any profession that builds and create
In B2B Direct Mail Lead Generation, Work Backwards
by Alan Sharpe in ALL
Business-to-business lead generation is one of the few times in
life when you should start at the end and work backwards.
Before you write a single line of copy or design a single
element of your direct mail package, sit down with the sales
peopl
What Makes Full Color Postcards So Great?
by Jinky in ALL
There are so many formats of direct mails that one may choose from but the question is which among these will provide you with the best results? Here in Rush Postcard Printing we have been able to guide hundreds of clients in growing their business b
Nonprofit Fundraising - Place Donation Boxes in Your Community to Raise Funds and Awareness
by Amy Passmore in ALL
You have probably seen donation boxes or jars near the cash registers at businesses in your community. These can be a great way to gain not only money and awareness for your cause, but also publicity for your organization. Your organization can ma
Safelists And Why I Havent Even bothered Yet
by Martin Andrew in ALL
First, let me say this, I DO have every intention of starting a
Safelist Marketing Campaign early this year, BUT,
Right now I Havent ever touched a safelist, and when I explain
the reason why, strange as it may sound to those of you here
looking f
Psychology of Setting Prices
by Konstantin Goudkov in ALL
Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the
Article Marketing: Marketing Made Easy
by Glenn Prialde in ALL
Is website traffic convertible to cash? The answer is yes. But that is not the right question every webmaster might want to dwell into, the right q
Marketing Doesn't Have To Hurt
by Robin Harris in ALL
Marketing, that is the one thing that stands between many gifted people and entrepreneurial success. The question we will explore is why and what can be done about it. So lets start with a simple question that sets the stage for this discussion
What You Need To Know Before Hiring A Copywriter
by Gray Rollins - in ALL
The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the busi
