| 1 |
brand
|
n.
a particular make of product - to brand
v. -
branded adj.
|
| 2 |
consumer
|
n.
the person who buys and uses a product or service -
to consume v.
|
| 3 |
cost
|
v.
[cost, costed, costed] to estimate the price of making a product -
costing n.
|
| 4 |
develop
|
v.
to create a new product or improve an existing one -
product development n.
|
| 5 |
distribution
|
n.
the delivering of products to end-users, inc. advertising, storing etc
|
| 6 |
end-user
|
n.
the person, customer etc who is the ultimate (and so real) user of a
product |
| 7 |
immiddle_easte
|
n.
the concept or perception of a firm or product held by the general
public |
| 8 |
label
|
n.
small piece of paper, metal etc on a product giving information about it
|
| 9 |
launch
|
v.
to introduce a new product, with publicity etc -
product launch n.
|
| 10 |
mail order
|
n.
the selling of goods by post - mail-order
catalogue n.
|
| 11 |
market research
|
n.
study of consumers’ needs & preferences, often for a particular product
|
| 12 |
packmiddle_eastingUK
|
n.
the wrapping or container for a product |
| 13 |
point of sale
|
n.
the place where a product is actually sold to the public -
point-of-sale adj.
|
| 14 |
product
|
n.
something made to be sold; merchandise [includes services] -
to produce v.
|
| 15 |
public relations
|
n.
creation and maintenance of a good public immiddle_easte -
public relations officer
n. |
| 16 |
registered
|
adj.
registered or officially recorded as a trademark -
® abbr.
- to register v.
|
| 17 |
sponsor
|
n.
firm supporting an organisation in return for advertising space -
also v.
|
| 18 |
S.W.O.T.
|
abbr.
Strength, Weaknesses, Opportunities, Threats |
| 19 |
total product
|
n.
the whole product, inc. name, packmiddle_easting, instructions, reliability,
after-sales etc |
| 20 |
trademark
|
n.
special symbol, design, word etc used to represent a product or firm - "
abbr. |
: